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      Course Title: Lobbying and Advocacy in Public Policy (Level 6)

      • Unit Code: LS/C/7155
      • Course Facilitator: MADAM RUTH NYAGWENCHA
      • CONTACT:0706847380
      • Unit of Competence: Advanced Lobbying and Advocacy Strategies

      Unit Description: This course delves into advanced strategies and techniques for effective lobbying and advocacy in the realm of public policy. Students will explore the intricacies of influencing legislative processes, shaping public opinion, and driving policy change through targeted advocacy campaigns. Through case studies, simulations, and practical exercises, students will develop the skills and knowledge necessary to navigate complex political landscapes, engage with diverse stakeholders, and enact meaningful policy reforms.

      Expected Learning Outcomes: Upon successful completion of this course, students will be able to:

      1. Evaluate the role and significance of lobbying and advocacy in shaping public policy at local, national, and international levels.
      2. Analyze the political, economic, and social factors that influence policy decisions and outcomes.
      3. Develop comprehensive lobbying and advocacy strategies tailored to specific policy objectives and target audiences.
      4. Utilize a range of tactics and tools, including direct lobbying, grassroots mobilization, media outreach, and coalition-building, to advance policy goals.
      5. Navigate legal and ethical considerations inherent in lobbying and advocacy activities, including transparency, accountability, and conflict of interest.
      6. Demonstrate effective communication skills in presenting persuasive arguments, building alliances, and negotiating with policymakers and stakeholders.
      7. Employ research and data analysis techniques to support evidence-based advocacy and policy proposals.
      8. Critically evaluate the impact and effectiveness of lobbying and advocacy efforts in achieving desired policy outcomes and societal change.

Available courses

UNIT DESCRIPTION: 
This unit describes the competencies required to facilitate the training of carrying out advocacy and lobbying activities. It involves identifying target groups, carrying out problem analysis, assessing advocacy resources, gathering advocacy resources, preparing advocacy campaign plan.